1800 Reverse uses pop culture in their banners!

1800 Reverse approached Moonshine to come up with a creative idea for an online banner campaign to appear on Habbo, Nickelodeon, Dolly, Channel V and Myspace. In an effort to gain maximum attention Moonshine put together stylized banners to speak to the respective audiences. The inclusion of their current monster character was briefed in with a series of taglines that ran with their television campaign.

The result was a series of ads that were stylized to merge with the graphical elements of the websites they were presented on, and were themed to popular television shows and films. The idea to ride on the back of the hype surrounding existing popular culture both visually and conceptually in an effort to gain maximum attention in the demographic.

*Moonshine Agency (formally Whyte House).

Globe International

As we see off another financial year it’s the time that Moonshine gets busy on the design of Globe International’s Annual Report.

Now in its eighth year as a publicly listed Australian company, the layout and design of this yearly tome has become somewhat of a tradition in our studio.

To view the report and discover more about Globe visit www.globecorporate.com

*Moonshine Agency (formally Whyte House).

Cadel Evans, Ridley Bike and the Tour de France

Ridley Bikes builds bicycles, carbon fibre and aluminium frames since 1990 and quickly became the leading manufacturer in Belgium.  Ridley racing bikes have become synonymous with success as shown by the spectacular performance of brand ambassador Cadel Evans in the 2008 Tour de France.

Moonshine was commissioned by Ridley Bikes Australia (Pacific Brands) to create and manage a consumer competition that generated brand and product interest, closely associated Cadel Evans with the Ridley brand and bolstered the registered members of the Ridley Australia consumer database.
 


Teaming up with SBS, the official Tour broadcaster, Moonshine coordinated a consumer competition that was promoted one air nightly for one month.  The TV Commercial promoting the competition strongly reinforced Cadel Evans as riding Ridley and promoted the new top-of-the-line product as part of the prize pool.  Moonshine oversaw the TV commercial production and placement on SBS as well as supporting the campaign with a targeted communications strategy.
 


The competition received over 60,000 unique entries and has opened new direct marketing channels to Ridley Bikes in Australia.  Moonshine continues to work closely with the Ridley as well as associated bike brands including Malvern Star.

*Moonshine Agency (formally Whyte House).

Major Events PR

Always up for a challenge, Moonshine has managed the event production, publicity generation and media relations of some of the biggest events in the youth and action sports categories, both in Australia and internationally.

Our core strengths lie in achieving national, free-to-air TV coverage, traditional press pick-ups as well as spruiking the event direct to the forums, blogs, and social networking sites of the people who care most. We have also mastered the art of live webcasting. Here are just some of the high profile events we’ve covered with great success:

WCT Globe Pro, Fiji 2004 - 2008
Globe Slaughter at the Opera, Sydney Opera House 2008
Globe AGM, Melbourne 2005 - 2008
Mercury Brands AGM, Melbourne 2007
Globe World Cup, Rod Laver Arena, Melbourne 2005 - 2007

Event Production Services

Boost Mobile Surf Sho, Surfers Paradise 2008
Genesys G-Force Conference, Crown Palladium, Melbourne 2008
Shanghai Showdown, Shanghai 2006
Shakedown, Vodafone Arena, Melbourne 2006
Yom Ha’atzmaut Festival, Vodafone Arena, Melbourne 2004
900 Degrees, Docklands, Melbourne 2004

*Moonshine Agency (formally Whyte House).

Mossimo "Entourage"

In late 2008 Moonshine and the guys from Brand Collective teamed up to brainstorm the best way to engage and increase the Mossimo membership database.

Enter the Mossimo “Entourage”!

The Entourage are the exclusive Mossimo members who via a bi monthly Ezine are the first to know about the new ranges, are given exclusive “Entourage Only” offers and are also invited to enter fantastic competitions.

The Mossimo “Entourage” was launched on December 1st 2008 with all 5 Mossimo stores displaying posters within the store and on the front windows. Sales assistants were asked to let the customers know about the “Entourage” and their chance to win ‘Good Vibes” tickets and a Mossimo wardrobe. Customers could sign up by completing the in store postcard or by clicking on the sign up button online at www.mossimo.com.au and filling in the form.

The first Mossimo “Entourage” Ezine was sent out to the existing database of 3286 on Friday 5th of December 2008, since then an Ezine has been emailed to each new member to join every Tuesday. To date there has been 2415 new sign ups, increasing the membership database to 5701, which is a 42% membership increase in less than 2 months.

Moonshine designed and produced the in store posters and postcards as well as building the sign up form and collection database. Finally Moonshine designed, wrote and compiled the first Mossimo “Entourage” Ezine. Moonshine has just completed the design of the second in store postcard (due to hit stores Feb 1 2009) and is currently putting together the second exclusive Mossimo “Entourage” Ezine which will hit all 5701 + members inbox on Tuesday the 3rd of February 2009!

*Moonshine Agency (formally Whyte House).