Moonshine creates viral magic
After the successful launch of a new website for Reverse Charge Telco company, 1800 Reverse, together with its UK and Irish counterparts, Reverse again engaged Moonshine to create a viral interactive game that would generate awareness for their new character mascot, Justin Case. It was decided that a highly interactive, comedic, user photo-upload based campaign was required to generate viral spread and create the opportunity for Justin Case to become a recognizable character in the lives of Reverse’s young demographic.
The resulting viral concept, called Monster Mash Up, features Justin Case dancing his way through a series of ten popular dance styles. Visitors can select 5 dances, and upload two faces, to create a dance video sequence of themselves and Justin Case. The basic premise of this video based interactive ‘game’ is to allow users to create their own dance music video mash up by selecting various dances and uploading their own photos, which are loaded onto pre-recorded bodies.
In order to build the game, Moonshine utilized its cross platform expertise to both film the dancers on green screen, and developed the interface using Flash.
The viral video game will be supported by a series of social media initiatives including the seeding of a FaceBook quiz titled “Which Dance Style R U?”. A direct marketing campaign to Reverse’s extensive database will further drive interaction between Reverse’s youth demographic and the Monster Mash Up game. Monster Mash Up is hosted at www.monster-mashup.com
*Moonshine Agency (formally Whyte House).
