Surviving Georgia starring Shane Jacobson, Pia Miranda and Holly Valance

Moonshine is very excited to have the feature film “Surviving Georgia” being edited in our new FANTASTIC facilities at 4 Upton Rd, St Kilda. The film is being edited by Cindy Clarkson, who frequently works with Moonshine and was the editor of our very own “The Man Who Souled the World”.

According to the producer Spencer McClaren they are hoping to release the film in late 2010 or early 2011….fingers crossed we get a sneak peak before hand.

*Moonshine Agency (formally Whyte House).

Mossimo Kids

Mossimo has continued its dynamic cross-category expansion by launching a brand new Mossimo Kids summer range.

Moonshine is delighted to have been involved in the further expansion of Mossimo’s digital program with the development of www.mossimokids.com.au

Check out the “roadie” themed photo shoot for some seriously cute photos.

*Moonshine Agency (formally Whyte House).

JOKES ON YOU

Moonshine is pleased to announce full production funding from Film Victoria for original digital media project JOKES ON YOU (or JOY for short).

JOKE’S ON YOU is a cross-platform interactive comedy where a virtual audience submit personal information about themselves or their friends to receive custom real-time retorts from a popular stand-up comic.

Know how to laugh at yourself?  Like to play practical jokes on your friends?  Then the JOKE’S ON YOU.  An internationally acclaimed comedian is inviting you to submit personal information (age, occupation, interests etc) via the Internet so he can spin a gag just for you, all in real-time and right before your eyes. Or, if you’re feeling cheeky, you can submit the vital statistics of one of your nearest-and-dearest and deliver them a custom roasting.  This cross-platform call & response prototype will use prompts, comments and game-play to enhance an interactive narrative experience that will engage a worldwide audience.

We will begin pre-production on the digital, television and mobile platforms from June 2009 with principle photography penciled in for August.

In other exciting news Moonshine has been awarded a secondary round of funding from Film Vic to develop an original feature film and television series in-house.  Stay tuned for updates on these projects…

*Moonshine Movies (formally Whyte House)

Boost Mobile Rocks Out With The Air Busk Video Contest

To fill the gap left by the cancellation of Boost Mobile’s annual Gold Coast surf event, SURF SHO, Boost Mobile engaged cross-platform agency Moonshine to create an ‘online event’ that would generate news and activity for the brand during the 2nd quarter of 2009. Borrowing from the success of ‘Guitar Hero’ and ‘Singstar’ and the concept of air guitar, Moonshine created a video upload contest called AIRBUSK, in which entrants needed to film themselves playing an ‘air instrument’ and submit it to a designated microsite, www.airbusk.boost.com.au. Winning would be based on votes, and punters were encouraged to vote through a weekly prize incentive of a new Boost Mobile LG WebSlider handset. A cash prize of $5000 was available to the winning entry.

Aiming to engage Boost’s core audience of 12 – 18 males and females, the promotion was geared towards enthusiastic youth who love to perform and have a good laugh at the same time. Boost identified music and bands as a relevant platform through which to talk to its customer base, given both the success of Australian Idol and the non-gender specific nature of music as a tween and teen interest. Boost Mobile had also come on board as naming rights sponsor of the popular Rock the Schools tour, and so in light of this, an online musical talent competition felt more than appropriate.

Facts & Figures

• AIRBUSK microsite has had more than 12 500 unique views.
• Out of the total visitors to the site more than 58% visited the videos page.
• Each video entrant shared their video with an average of 6 people.
• More than 2500 people signed up to receive the Boost Mobile Where You At Email e-zine.
• The Street Teams in both Sydney and Melbourne were a key component to the grass-roots promotion of AIRBUSK. The teams engaged with current or potential Boost Mobile customers and collected an average of 15 videos per appearance.
• Approximately 8000 Boost Mobile AIRBUSK postcards were distributed.
• Approximately 2500 Boost Mobile foam hands were distributed.
• A new younger market for Boost Mobile was discovered. Kids aged 6 – 13 were the main entrants into the competition.
• The Boost mobile Facebook page increased fan size from 23 to 448 largely due to the AIRBUSK campaign and sharing abilities.
• The FaceBook Ad campaigns had more than 8.6 million impressions.

Marketing Mix

• PR Editorial in Teen magazines and metro newspapers.
• Promotional video emailed to Optus and Boost Mobile database of approximately 90,000 subscribers.
• Roaming promotional ‘Street-Teams’ to entertain TA and obtain video entries on location. 10 Appearance in both Sydney and Melbourne Metro, e.g., Pitt Street Mall (NSW and Luna Park (VIC).
• Dispersal of branded merchandise: Foam ‘rock’ hand ‘gloves’, rock hand shaped postcards.
• FaceBook advertising messages driving traffic to AIRBUSK microsite.
• FaceBook advertising messages with ‘Become a Fan’ call to action.
• Promotion in Dolly Magazine.
• Video tagging on YouTube.
• Weekly prize incentive for voters.
• Weekly EDM to entrants and voters
• 150 AIRBUSK A3 posters sent to high schools and performance schools.

*Moonshine Agency (formally Whyte House).

INKK MOBILE (FIJI)

Launched in November 2007, INKK Mobile is the second mobile phone operator in Fiji Islands.

INKK Mobile is positioned as a fun, accessible brand with a value for money proposition suitable to the expectations of Fijian customers. In line with this core value position, customers only pay for what they use as Inkk Mobile bills by the second as opposed to the standard 30-second allotment. This product feature has been a fresh rate plan initiative for Fiji and has been extremely successful in recruiting and retaining customers.

The marketing brief awarded to Moonshine and Media Futures required creative and strategic support for a brand and product launch in Fiji. The initial challenge was building a brand with new consumer offers in a market dominated for 13 years by a single mobile supplier.  Thus a major marketing objective was to obtain market share, and as stipulated in the brief, this needed to be a minimum of 20,000 customers in one year.

Here we are18 months later and Inkk now has 200,000 customers and growing (in a market of 1,000,000).

Moonshine manages the ongoing production and delivery of various marketing assets including TV & Radio commercials, Outdoor & Print executions, as well as the brand’s Digital marketing.  Moonshine’s Sydney-based alliance partner, Media Futures handles all media planning, buying and strategy.

*Moonshine Agency (formally Whyte House).

Doritos TVC

Moonshine has joined the hundreds if not thousands of entrants into the Doritos TVC Comp…but the difference is our TVC is brilliant!

Crunch On That is a 30 second TVC about the human race reclaiming their beloved Doritos from 2 sloth like Aliens inhabiting the moon!

To check it out go to www.doritos.com.au and enter CRUNCH ON THAT

*Moonshine Agency (formally Whyte House).

JOHN FRIEDRICH

“Australia’s Greatest Conman?”

Moonshine recently concluded a successful cross-platform collaboration with Melbourne filmmaker Philippe Charluet.

Working closely with Philippe, Moonshine developed a detailed cross-platform development manifesto for Film Victoria and produced a project micro-site.

“John Friedrich: Catch Me if you Can” is an interactive whodunit about Australia’s greatest conman who must conceal the truth about his identity and business dealings to avoid getting caught by you, his virtual judge, jury and executioner.

Take a moment to introduce yourself to this fascinating Australian story at www.catchme.net.au

Philippe has also set-up a social network at http://catchmenetwork.ning.com where he is a encouraging member of the public to contribute their stories about John Friedrich.

*Moonshine Agency (formally Whyte House).

SAY CHEESE

Moonshine are proud to welcome our new staff photographer Drew Piercey to the team.  Drew specialises in fashion, sports and music photography.  

In related news we have recently set-up a small studio in-house designed for product and flat-lay photography.

Drew has collaborated with Moonshine for years including location and studio work this year for Mooks, Superdry, Malvern Star, Boost Mobile, 1800 Reverse and the Orlando Combo.

Check out some of Drew’s snaps here.

*Moonshine Agency (formally Whyte House).

Mossimo "Entourage"

In late 2008 Moonshine and the guys from Brand Collective teamed up to brainstorm the best way to engage and increase the Mossimo membership database.

Enter the Mossimo “Entourage”!

The Entourage are the exclusive Mossimo members who via a bi monthly Ezine are the first to know about the new ranges, are given exclusive “Entourage Only” offers and are also invited to enter fantastic competitions.

The Mossimo “Entourage” was launched on December 1st 2008 with all 5 Mossimo stores displaying posters within the store and on the front windows. Sales assistants were asked to let the customers know about the “Entourage” and their chance to win ‘Good Vibes” tickets and a Mossimo wardrobe. Customers could sign up by completing the in store postcard or by clicking on the sign up button online at www.mossimo.com.au and filling in the form.

The first Mossimo “Entourage” Ezine was sent out to the existing database of 3286 on Friday 5th of December 2008, since then an Ezine has been emailed to each new member to join every Tuesday. To date there has been 2415 new sign ups, increasing the membership database to 5701, which is a 42% membership increase in less than 2 months.

Moonshine designed and produced the in store posters and postcards as well as building the sign up form and collection database. Finally Moonshine designed, wrote and compiled the first Mossimo “Entourage” Ezine. Moonshine has just completed the design of the second in store postcard (due to hit stores Feb 1 2009) and is currently putting together the second exclusive Mossimo “Entourage” Ezine which will hit all 5701 + members inbox on Tuesday the 3rd of February 2009!

*Moonshine Agency (formally Whyte House).