NEW TRENDS IN SOCIAL ADVOCACY
"MOVIES THAT MOVE AUDIENCES TO ACTION"
Leading Non Profits are engaging audiences using Short Films across multiple platforms for outreach and audience engagement with unprecedented level of success.
Now Melbourne-based Moonshine Agency (incorporating Moonshine Movies) is specializing in the development and production of innovative social change initiatives in Australia and abroad.
Moonshine is invested in contributing to an emerging global movement focused on generating social return on investment.
We see our primary role as reaching audiences to generate interest and empathy for important social causes and then sharing knowledge and tools for change.
The skills of Moonshine's multi-disciplinary film production, communications and digital studio combine to offer a full-service unit that harmonizes with the in-house resources of its Non Profit partners.
The team has extensive experience in producing Short Films, Feature Films, Television Programs, Websites, Online & Mobile E-Commerce Platforms, Apps, Games, Logos, Publications, Photography, Live Events & Campaigns.
In 2011 Moonshine worked with several leading international Non Profits including the Lien Foundation, International Association for the Study of Pain, the Mayday Fund, Union for International Cancer Control, The Institute for Palliative Medicine, Open Society Foundations and the Lance Armstrong Foundation.
In 2012 we hope to identify Non Profits who we can work in close collaboration with on innovative social change initiatives.
If you think an opportunity to work together exists we'd love to hear from you!
CONTACT
Sue Collins
Outreach Producer
Moonshine Agency & Moonshine Movies
Sue.C@MoonshineAgency.com.au
+61 3 8689 9810
CASE STUDY – "LIFE BEFORE DEATH"
LIFE Before Death is a multi-award winning global health advocacy project utilizing Short Films, Hosted Screenings, Television, Social Media, DVD, Video-On-Demand and the Internet to generate concerned awareness and audience engagement around the issues of untreated pain, palliative care, death and dying.
OUTREACH
The process of informing target audiences about opportunities to watch and engage with the media. This often includes reaching out to schools, member organizations and other existing networks that are seeking relevant media, conducting extensive online messaging to target audience segments and seeking press coverage.
AUDIENCE ENGAGEMENT
The process by which the target audience is asked to go from passive viewing to active participation in the subject matter – the most critical leap in achieving social change. This often involves partnerships with NGOs and supplementary media and tools – discussion guides, fact sheets, student curriculum, online action steps, concrete ideas for community organizing, interactive web-based games, online discussion forums etc.
SOCIAL CHANGE THROUGH FILM
Quality Film or Media is the foundation for distribution, outreach and audience engagement strategies. Increased Public Awareness is a critical building block for individual and social change. Increased Public Engagement indicates a change in attitudes, beliefs and behavior and a shift from awareness to individual action. Strengthened Social Movement shows a shift to collective action and strengthened advocacy organizations. Social Change is the ultimate goal. While it is often a long-term proposition, there are concrete and incremental indicators of change.
SOCIAL RETURN ON INVESTMENT
There are several indicators to help us measure the social return on investment including; film festival acceptances, level and depth of distribution of produced materials, awards, reviews, aggregate audience size, press coverage, online interactions, petitions, letter writing to elected officials, related event attendance, enhanced Nonprofit initiatives, engagement of new audiences, collaboration with new organizational networks, changes to local, state, federal and international laws and policy.
Download the Non Profits One Sheet